Computer Chronicles: Episode 1407

A look at early online shopping options including Amazon, Cybercash,, Net Radio, Verisign and Cybergold. Featured guests are Jeff Bezos, Jerry Kaplan, and Magdalena Yeşil.

Copyright 1996 Stewart Cheifet Productions.

Dreamforce Talk Power Up: How You Win in the New Economy

Pioneering Silicon Valley entrepreneur and investor Magdalena Yeşil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. She is the first investor and founding board member of Salesforce and has served on the company's board from inception to post-IPO. Currently she is on her fourth startup Informed that introduces technology to the auto financing industry to take the pain out of the car dealership experience. Magdalena will share her learnings using anecdotes, both as an entrepreneur and a venture capitalist. She will discuss topics such as:

  • Owning career choices while managing risk
  • Getting credit for your work
  • Managing sexual dynamics in the workplace
  • Venture capitalists or customers, where to focus when growing a company
  • Recruiting allies in the movement toward a supportive workplace for everyone